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Media Analytics Summit Blog

• Audience vs. Advertiser Analytics: Let’s call the whole thing off?
  By Dana Chinn, Media Impact Project Director Originally published at www.mediaimpactproject.org I am really looking forward to the Media Analytics Summit next week. It’s being run by Jim Sterne, the f …
• What I Learned About Measuring TV in Berlin
  By: Jim Sterne, Founder, eMetrics Summit I was at the Digital Analytics Hub in Berlin a couple of weeks ago where I categorically confirmed the value of the format we’re using for the Media Analytics …
• Changing Priorities Ahead
  By: Jim Sterne, Founder, eMetrics Summit I found out this “Changed Priorities Ahead” sign in London meant the road was about to switch from a two-way to one-way street. I was reminded of it when I rea …
• What Publishing Digital Analysts Will Discuss in San Diego Topics of MAS Interest
  By: Jim Sterne, Founder, eMetrics Summit MAS: Media Analytics Summit An event where analytics professionals in the publishing industry gather to discuss topics of interest I reach out to MAS attendees …
• Time On Site: a Reasonable Metric? (short take)
  By: Jim Sterne, Founder, eMetrics Summit I assume you don’t have >90 minutes, so – as a public service – here is your TL;DR synopsis of a series of articles Robin Steif brought to my attention with th …
• When Data Drives the News: A Look at Analytics Beyond the Page View
  By: Federica Cherubini, journalist and program manager, World Association of Newspapers and News Publishers (WAN-IFRA)Originally published at www.pbs.org Below is a report on analytics and their role …
• A Meeting of the Minds for Media Analytics in May
  By: Jim Sterne, Founder, eMetrics Summit I believe smart people learn from other smart people. Presentations at conferences are great and especially good at framing an issue – but the real learning co …