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A Meeting of the Minds for Media Analytics in May

By: Jim Sterne, Founder, eMetrics Summit

I believe smart people learn from other smart people. Presentations at conferences are great and especially good at framing an issue – but the real learning comes from conversation.

There’s a need for a deep conversation about how media sites (TV networks, newspapers, content pure plays) can optimize their traffic by the numbers.

If you do analytics for a site that relies on advertising sales, you just found your peers.

The inaugural Media Analytics Summit is coming up May 18-20 at the Fairmont Sonoma Mission Inn & Spa in the land of wine and natural mineral hot springs.

Yes, there will be an opening keynote: James McQuivey, Vice President and Principal Analyst at Forrester and author of Digital Disruption. He’ll set the stage, then your peers lead the discussions:

Data Integration Process
Fan/Reader/Customer-Centric Organizational Structure
Cross-Platform Measurement
Data Quality and Data Governance
From Social to Mobile to Over The Top (Streaming)
What Metrics Matter to a Media Agency Exec?

That’s for starters – the rest of the conversation is up to you and I’d like to know what’s on your mind.

Please take this as an open invitation to tell me what you would most like to discuss with others who are ion your shoes. That’s what this blog is about and you are who it is for.

And come May, we’ll bring your peers together to talk it over, make some headway and make some new friends.

Jim Sterne focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Having written eight books on marketing and advertising online, Jim is the founder of the eMetrics Summit, founding president and current Chairman of the Digital Analytics Association and the convener of the inaugural Media Analytics Summit.

May 13, 2014 - 2:35 pm

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