What Publishing Digital Analysts Will Discuss in San Diego Topics of MAS Interest

By: Jim Sterne, Founder, eMetrics Summit

MAS: Media Analytics Summit

An event where analytics professionals

in the publishing industry gather to discuss

topics of interest

I reach out to MAS attendees and asked:

What’s on your mind?

What’s keeping you awake at night?

What do you want to discuss with your peers?

#1 with a bullet was stated in different terms by A+E Networks, Bloomberg, Cars.com, Christianity Today, Comcast, Cox Media, Crescent Processing, Demand Media, Get Approved Business Advance, ESPN, Green Bay Packers, Hearst , Inc & Fast Company, Kelley Blue Book, NPR, Rossiya Segodnya, Scripps Networks Interactive, Shaw Media, The Media Trust, The New York Times, Trulia and Vox Media:

How do we holistically, consistently and actionably

define and measure content engagement

across platforms?

When I pressed for more, I heard:

What are the consumer concerns about data aggregation and sharing across sites?

What is the future of regulation and governance?

How does everybody keep up to date with technology?

Which vendor/partner solutions strengthen our media analytics capabilities overall?

If you want to be in on this discussion, now is the time to register.

Space is limited and the conversation has already started.

September 29, 2014 - 7:55 pm