Senior Director of Digital Insights & Editorial Growth
Senior Manager of Digital Analytics
Michelle Bellettiere is the Senior Manager of Digital Analytics at NPR Digital Services and works closely with stations to help them use available analytics tools to guide their digital strategy.
Over the past 3 years she has worked to create a station focused analytics service for NPR and guide the development of a custom dashboard and tag management system to supports over 200 stations.
In her previous roles, she has worked for various e-commerce and content sites and has over a decade of experience in digital analytics.
Lead Account Executive, Performance Analytics
Bloomberg Media Group
Business Intelligence Manager
Green Bay Packers
When not immersed in the team’s digital and social world, Garrison enjoys hanging out with my family, watching either Game of Thrones or Disney movies, listening to old school rap, occasionally making a few win bets on horse racing and ensuring that Starbucks delivers on their brand promise…daily.
Director of Campaigns
Prior to joining Politico, Jeff was the Director of Online Advertising at Targeted Victory where he established, organized and managed Targeted Victory’s Online Advertising Department. In this capacity, Jeff oversaw all search engine marketing, social media advertising, online audience building, programmatic buying and behavioral advertising, as well as the implementation, budgeting, optimization and reporting for all online advertising campaigns. This consisted of over $130 million in advertising spends, over 12,000 campaigns and included the management of all online advertising during the Romney for President Campaign.
Prior to joining Targeted Victory, Jeff served as both a Targeting and Election Analyst in the Strategy Division of the Republican National Committee. In this role, Jeff developed and executed national targeting plans for voter persuasion and voter turnout programs, tracked and analyzed election results and voter registration trends, interpreted micro-targeting data and trends in absentee/early voting, and served as the Strategy Division’s liaison for 16 states in the RNC’s Western and Mountain field regions.
Beyond Targeted Victory, the Romney for President Campaign and the RNC, Jeff also has extensive political experience serving as a campaign manager for a congressional race, a state Political Director on a presidential campaign and for a state party, as well as fieldwork on both a presidential primary race and a governor campaign. Jeff also had the honor to serve as a political appointee under the George W. Bush Administration as the Special Assistant to the Secretary of Interior at the U.S. Department of Interior and a Desk Coordinator in the Office of Political Affairs at the White House.
Director of Research
The San Diego Union-Tribune
Joseph Gordon, Newspaper Assn. of America and International Newsmedia Marketing Assn. award-winning researcher and popular speaker, has spent the past 12 years leading prominent newspapers to greater profitability through marketing analytics, research and optimization. He is currently director of research for U-T San Diego, one of the top 25 daily newspapers by circulation. Gordon’s data analytics initiatives are enabling the publisher to meet its aggressive goals of increasing revenue 15% year over year – in sharp contrast to most local, daily news outlets. Previously, he held management positions at The Portland Oregonian and The Sacramento Bee and marketing positions at ADVO (now Valassis) and Johnson & Johnson. His efforts have garnered Best in Show awards from the NAA and INMA, as well as multiple accolades from ACME.
Director, Planning and Analytics
The Weather Channel
Sylvia has always been working in analytics throughout her career – started out as a Data Mining consultant in banking and financial services, and then moved on to monitoring clearing and settlement risks for the Taiwanese stock market. Before joining The Weather Company, Sylvia was an analytics consultant with A.T. Kearney working on optimizing category profits for the second largest retailer in North America. Sylvia holds an MS degree in Statistics from National Chengchi University in Taipei, Taiwan and an MBA degree from Tepper School of Business at CMU in Pittsburgh, PA.
Western Research Manager
Shaw Media Canada
Senior Director, Digital Analytics
Public Broadcasting Service
Amy Sample has been analyzing digital consumer behavior for more than 15 years. She specializes in bringing together web analytics, primary research data, and competitive analysis to identify new business opportunities. As Director of Web Analytics at PBS, she manages digital analytics and research initiatives for PBS.org, PBSKIDS.org, PBS mobile apps, and over 200 program sites. Prior to joining PBS in 2007, she was responsible for primary research and audience analysis at AOL. She is a frequent speaker at industry conferences, webinars, and public media national meetings. She is a member of the WAA’s Media Special Interest Group. Amy holds an MBA from Georgetown University.
Manager, Digital Analytics
The Christian Science Monitor